Scientific works "Economics of the transport complex" Volume 19

УДК 005.95:658 P. 5-16. The definition of «personnel marketing» is explored; the differences and drawbacks of the existent definitions have been identified. Personnel marketing has been identified as an organization activity as to the coverage of... >>

УДК 658.011.12 P. 17-25. The composition of enterprise potential was specified. Its elements are split  according to the system of attributes: the ability of enterprise to carry out  search/redistribution of efforts to use the... >>

УДК 658.310 P. 26-37. The basic approaches as to the enterprise personnel management strategies formation have been considered. The main difference of thes approaches consists in the choice of place of personnel management strategy relatively to... >>

УДК 656.13:339.13 P. 38-45. The methodological bases as to the estimation of the service parameters compliance with the consumers’ requirements have been suggested. They are based on the application of Harrington function and envisage the... >>

УДК 65.0 (075.8) P. 45-56. The basic stages of business-processes improvement of the motor transport enterprise have been substantiated. They are: collection of the data about the business-processes functioning; its modeling and estimation;... >>

УДК 65.012.34:658.8 P. 57-67. The correlation between the marketing and the logistics within an enterprise has been considered. Based on corresponding elements of «7Р» and «7R» complexes the basic points of marketing and logistics interaction... >>

УДК 658:656.13.033 P. 68-79. The existent methods as to the (determination) calculation of customer value of goods (services), their disadvantages and advantages were considered. The method to determine (calculate) the customer value of the road... >>

УДК 658.16 P. 80-94. In this article the origins of crisis have been considered; it is also considered that they are to be controlled at the first stage of a crisis. The instruments to diagnose the crisis on the motor transport company have been... >>

УДК 339.138:625 P. 94-101. It is suggested to examine the road enterprise image as a purposefully created positive appearance of the enterprise, that represents the proof of the sustainable impression of customers, partners, employees and other... >>

УДК 625.76:658.15  P. 102-111. In the article the problem of defining the composition of profit management scorecard for the road industry enterprises is solved by implementing the algorithm developed in the research. This algorithm allows... >>