Випуск 28

УДК 656.13.072.6

P. 97-107.

The issues of analyzing the value of passenger motor transport services are studied in this article. The aim of the article is to confirm the methods of analyzing the values of these types of service. The method to analyze the values of these types of service has been developed using the analysis of the existent methods to analyze the value of goods and services, the developed method of determining the parameters and the volume of the value of passenger motor transport services with the implementation of the system analysis method. The offered method allows motor transport enterprises to analyze the parameters of the offered service value to estimate the general level of the service value, to make a plan of its developing and increasing. We suggest conducting the analysis of the service value on the basis of evaluating the coefficients of consumer satisfaction with the parameters of the service value by the results of their expert polling and questionnaires. The developed method of analyzing the value of passenger motor transport services can be applied to analyze the value of other services taking into account their specific features.

Key words: method, analysis, service, value, passenger.

S. LEGKIY, Cand. Sc. (Econ.),

Automobile and Highway Institute SHEI «DonNTU»