Випуск 19
07/21/17 11:25
FORMATION OF THE ROAD ENTERPRISE IMAGE
By: KORKUSHKO N., Cand. Tech. Sc.
УДК 339.138:625
P. 94-101.
It is suggested to examine the road enterprise image as a purposefully created positive appearance of the enterprise, that represents the proof of the sustainable impression of customers, partners, employees and other targeted groups on the enterprise activity, its building and service quality, its reputation and prestige within the road industry.
Key words: road enterprises, fundamental imaginary descriptions, image.
KORKUSHKO N., Cand. Tech. Sc.,
Kharkiv National Automobile and Highway University
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Випуск 19