Випуск 25

УДК 658.011.12

P. 99-111.

The theoretical provisions for the formation of a system of indicators of enterprise potential evaluation are considered. The main purpose of the article is to study the system of indicators of enterprise potential evaluation depending on the ability of enterprises to fill the potential elements which are grouped depending on the area of origin, access conditions and the areas of enterprise resources application in the best possible way. The basis for systematizing the indicators is presented by the five areas of application of enterprise resources (staff, finance, production, marketing, research and development); separate indicators are described considering the characteristics of these areas. The system of indicators which was developed allows you to estimate the actual value of the cumulative enterprise potential as well as each of its structural elements, that is, to derive the estimate as a result of the process of enterprise potential evaluation.

Key words: indicator, potential, resources, efforts, elements, process, estimation, eva­luation.

I. Pypenko, Cand. Sc. (Econ.),

Kharkiv National Automobile and Highway University