Випуск 28

УДК 331.5

P. 30-41.

Despite the large number of scientific papers on the subject of workers competitiveness, today the definitions of "workforce competitiveness" and "staff competitiveness" are not as demarcated as they should be. A new vision of these definitions is suggested in the article on the basis of the marketing approach. It allows not only to identify the differences between these definitions clearly, but also to set them against each other. The models of the marketing mix which are defined in the course of the undertaken study, can serve as a basis for the development of methodologies for assessing the competitiveness of the workforce owner in the labor and staff market as the main factor of competitiveness of the enterprise.

Key words: workforce competitiveness, staff competitiveness, marketing mix, workforce marketing, staff marketing.

A. NYKONENKO, Cand. Sc. (Econ.),

National University of Food Technologies