Випуск 22
05/18/17 09:35
GROUNDING DIRECTIONS OF MARKETING RESEARCH WHEN SETTING UP TARIFFS FOR CARRYING PASSENGERS BY AUTOMOBILE TRANSPORT
By: S. LEGKIY, Degree-seeking Student
УДК 658:656.13.033
Р. 142-147.
The state of the problem of marketing research of the market of services in carrying passengers by automobile transport in Ukraine is considered, their drawbacks are revealed. The existing directions of marketing research of the market are analyzed. Based on the model of the market mechanism of services on passenger motor transport all necessary directions are grounded and the essence of marketing research is revealed, that allows to set up the optimum level of tariffs for these transportations.
Key words: market, service, research, tariff, direction.
S. LEGKIY, Degree-seeking Student,
Kharkiv National Automobile and Highway University
- Files:
13_eng.pdf3.0 M
Випуск 22