Випуск 19
07/21/17 09:35
SUBSTANTIATION OF THE CUSTOMER VALUE OF THE ROAD PASSENGER TRANSPORT SERVICES
By: SHYNKARENKO V., Dr. Econ. Sc., LEGKIY S., Competitor
УДК 658:656.13.033
P. 68-79.
The existent methods as to the (determination) calculation of customer value of goods (services), their disadvantages and advantages were considered. The method to determine (calculate) the customer value of the road passenger transport was developed. It envisages the determination of the value by conducting an expert customers survey and received here of cost estimations of deposit of each to the parameter of favour.
Key words: value, user, favour, method, quality, pleasure, estimation, scale, combination.
SHYNKARENKO V., Dr. Econ. Sc., LEGKIY S., Competitor,
Kharkiv National Automobile and Highway University
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Випуск 19