Випуск 22

УДК 339.138:656.13

Р. 82-97.

The place and role of the object in management has been determined, the existent approaches to their formation have been considered. The object of the enterprise marketing activity and the system of its interaction with environment have been determined. The methods to present the marketing activity object as different models have been considered. On the basis of the service marketing model the common characteristics for the objects of the enterprise marketing activity and the consumers have been determined. The mechanism of interaction between these objects at granting motor transport services has been offered.

Key words: object, subject, management, method, system, model, marketing activity.

V. SHYNKARENKO, Dr. Econ. Sc.,

Kharkiv National Automobile and Highway University