Випуск 21

УДК  656.078.89

P. 107-124.

Advantages and disadvantages of existing methods to evaluate and analyze the competitiveness of motor transport services have been considered. These methods have been ascertained to differ from one another by a number of factors. On their base the evaluation is produced, as well as methods to obtain private and generalized evaluations. Evaluation of the competitiveness of motor transport services has been proposed to be conducted on the basis of marketing mix elements.

Key words: evaluation, analysis, competitiveness, marketing mix elements.

V. SHYNKARENKO, Dr. Econ. Sc.,

Kharkiv National Automobile and Highway University