Випуск 20
07/17/17 11:51
ESTIMATION OF USERS’ PERCEPTION OF MATERIAL ENVIRONMENT OF SERVICE RENDERING
By: SHINKARENKO V., Dr., Econ. Sc.
УДК 656.072.6
P. 5-17.
The place of estimation of material environment perception in the process of choice of services has been determined. The algorithm of estimation of perception of material environment of service rendering has been developed. The content of elements of each channel of perception of vehicles with regard to bus passenger transportation has been determined; the estimation of its perception by users has been calculated.
Key words: estimation, perception, material environment, service, consumers, elements of channels of perception, passengers, transport vehicle.
SHINKARENKO V., Dr., Econ. Sc.,
Kharkiv National Automobile and Highway University
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Випуск 20