Випуск 21
06/20/17 14:25
ATTRACTIVENESS ASSESSMENT OF ENTERPRISES AS EMPLOYERS ON THE LABOUR MARKET
By: O. GLADKA, Postgraduate
УДК 656.07:331.5
P. 62-73.
A methodological approach to assess the attractiveness of an enterprise as an employer on the labour market has been proposed. It distinguishes from other existing methodological approaches due to indicators formed in accordance with the 7P personnel marketing mix as well as to the application of multi-criteria choice on the basis of fuzzy logic methods. The application of such approach ensures an integrated assessment of the employer attractiveness in various lines.
Key words: employer attractiveness, potential personnel, method of multi-criteria choice of alternatives, personnel marketing mix.
O. GLADKA, Postgraduate,
Kharkiv National Automobile and Highway University
- Files:
06_eng_02.pdf151 K
Випуск 21