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06/21/17 11:58
EFFICIENCY EVALUATION OF THE MARKETING-LOGISTICS SYSTEM AT MOTOR TRANSPORT ENTERPRISES
By: I. FEDOTOVA, Сand. Еcon. Sc., I. KIBETS, Student
УДК 65.012.34: 658.8
P. 124-139.
A methodological approach to evaluate the efficiency of marketing-logistics system at motor transport enterprises has been improved. The approach differs from the existing ones in its multi-level structure of the resultant parameter formation and is based on efficiency factors of processes. А mechanism to determine the reserves for improving the marketing-logistics system has been proposed; it involves the detection of its failure points with average integrated indicators of individual subsystems.
Key words: marketing, logistics, marketing-logistics, integrated system, system approach, evaluating, processes.
I. FEDOTOVA, Сand. Еcon. Sc., I. KIBETS, Student,
Kharkiv National Automobile and Highway University
- Files:
11_eng_02.pdf6.5 M
Випуск 21