Випуск 22

УДК 658.011.12

Р. 61-71.

On the basis of stage-by-stage and structural approach the process of formation of enterprise potential, which, unlike the existing ones, discloses an order and contents of work on distributing the efforts of the use of an enterprise resources, has been specified. The developed process takes into account the area of origin, terms of access and the sphere of usage of an enterprise resources. It becomes the basis for making managerial decisions about the project state of an enterprise potential.

Key words: potential, resources, efforts, elements, process, internal environment, external environment, usage level.

I. Pypenko, Cand. Econ. Sc.,

Kharkiv National Automobile and Highway University