Випуск 21

УДК 658.310

P. 139-153.

A methodological approach to the development of the personnel management strategy according to types of business activities at motor transport companies has been proposed. The approach differs from the existing ones by its overall consideration of the strategy type of both a business-unit and the stage of its life cycle. A matrix of personnel management strategies has been formed in line with these features, their general and detailed contents have been formulated. Certain criteria to assess the level of expenses, service quality and innovation implementation for a separate type of motor transport company business activities have been developed. The criteria have been based on the method of scores.

Key words: strategy of personnel management, strategy of a separate type of business activities, life cycle of a business type.

T. VODOLAZHSKA, Postgraduate,

Kharkіv National Automobile and Highway University