Випуск 21

УДК 658:656.13.033

P. 154-162.

Most researchers identify a value with certain features the offered service is supposed to possess in order to satisfy consumer requirements. It provides a one-sided interpretation of the concept from the position of producers, without taking into account what consumers mean by it. The article proposes to consider the customer value of a motor transport service as a benefit, which consists in changing the location of a cargo or a passenger and is measured by the amount of expenses paid by consumers for getting and using it, as well as by the duration of their satisfaction.

Key words: motor transport service, customer value, benefit, consumer expenses, satisfaction.

V. SHYNKARENKO, Dr. Econ. Sc.; I. ANANKO, Cand. Econ. Sc.,

Kharkiv National Automobile and Highway University