Випуск 21
THE ESSENCE OF CUSTOMER VALUE OF MOTOR TRANSPORT SERVICES
УДК 658:656.13.033
P. 154-162.
Most researchers identify a value with certain features the offered service is supposed to possess in order to satisfy consumer requirements. It provides a one-sided interpretation of the concept from the position of producers, without taking into account what consumers mean by it. The article proposes to consider the customer value of a motor transport service as a benefit, which consists in changing the location of a cargo or a passenger and is measured by the amount of expenses paid by consumers for getting and using it, as well as by the duration of their satisfaction.
Key words: motor transport service, customer value, benefit, consumer expenses, satisfaction.
V. SHYNKARENKO, Dr. Econ. Sc.; I. ANANKO, Cand. Econ. Sc.,
Kharkiv National Automobile and Highway University
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