Випуск 28

УДК  656. 078. 89: 339. 137. 2

P. 5-17.

The scientific studies of many scientists are devoted to the problem of management of enterprise competitiveness. Meantime, there has been no consensus about the nature of the process so far. As the result, the task arises to solve such contradictions, different interpretations.

The article deals with the further improvement of the methodical approach to definition of the complex concept “management of enterprise competitiveness”. It is suggested to consider that “management of enterprise competitiveness” is the purposeful activity aimed at improving the enterprise competitiveness in order to achieve the goals of its operation.

Key words: management, competitiveness, enterprise, the goal of functioning.

V. SHYNKARENKO, D. Sc. (Econ.),

Kharkiv National Automobile and Highway University