Випуск 19

УДК 656.13:339.13

P. 38-45.

The methodological bases as to the estimation of the service parameters compliance with the consumers’ requirements have been suggested. They are based on the application of Harrington function and envisage the determination of desired characteristics for motor transport service and the discords detection on the basis of their comparison with the actual values of the motor transport enterprises’ parameters of propositions. This allows providing the motor transport enterprises with the fast adaptation to the changeable market conditions due to the operational rationalized marketing decision-making process which aimed at increasing the level of services compliance with requirements and ensuring the consumers satisfaction.

Key words: motor transport service, consumers’ requirements, interests conciliation, estimation the compliance, Harrington’s desirability function.

SHINKARENKO V., Dr. Econ. Sc., ANANKO I., Assistant,

Kharkiv National Automobile and Highway University